Joe Gitchell serves as CEO at Pinney Associates, with responsibility for client service. Pinney Associates provides consulting services to Juul Labs on nicotine vapor for tobacco harm minimization.
Mr. Gitchell leads efforts supporting regulatory approvals, conducting public policy analysis, developing marketing approaches, devising, refining, and defending claims (including extensive claims challenge support) and providing input on strategic market opportunities and directions. He has worked for clients in the US, Europe, Latin America, Asia, and the Middle East. This work has included extensive collaboration with researchers and policy experts around the world. A co-author of over 40 articles, Mr. Gitchell has been published in journals including Tobacco Control, Preventive Medicine, Nicotine & Tobacco Research, Addiction, Archives of Internal Medicine, and Morbidity and Mortality Weekly Report.
Mr. Gitchell joined PinneyAssociates in 1993 after graduating magna cum laude from Yale University and working on the 1992 U.S. presidential campaign.
